Author Archives: Heather Packard

Heather Packard is the director of product development at CFA Institute and serves as the subject matter expert in leadership, management, and communication skills (LMCS). Previously, she was the managing partner at Trilogy Corporation of Virginia, where she was responsible for developing and cultivating a regional territory for telecommunications and network integration sales. Packard also served as the coordinator of collections for the Science and Engineering Libraries at the University of Virginia. She holds an BA in English and Spanish Literature from the University of Tennessee, Knoxville, and an MA in Spanish Literature from the University of Virginia. Topical Expertise: Leadership, Management, and Communication Skills

Curt Mercadante Discusses Building a Brand and Influencing Others

Like it or not, everyone has a personal brand. At the 73rd CFA Institute Annual Virtual Conference, author and branding expert Curt Mercadante shared ways to build your brand and insights into creating content. Read More

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