5:00–6:15 p.m.

Annual Conference Sunday Keynote: Choice Architecture in Financial Decision Making

Hall B │ Level 2

Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics
Booth School of Business, University of Chicago

  • Identifying and managing conflicting goals and competing stakeholder issues
  • Dealing with biases, barriers, blunders, and other misbehavior
  • Managing levers, repairs, and nudges

Margaret E. Franklin, CFA, Moderator
BNY Mellon Wealth Management, Canada