5:00–6:15 p.m.

Annual Conference Sunday Keynote: Behavioral Economics: Past, Present, Future, and Football

Hall B │ Level 2

Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics
Booth School of Business, University of Chicago

  • Assumptions of economics—the plausibility of optimization, self-interest, and self-control
  • The “magic market” and how it should work—considering the efficient market hypothesis, right prices, and rational markets
  • Behavioral economics and management—sunk costs, framing, default options, mental accounts, and the fallacy of intervention

Margaret E. Franklin, CFA, Moderator
BNY Mellon Wealth Management, Canada

Tune in to this session as part of the Virtual Link.