Digital Financial Attention

Capital Suites 14/15/16 │ Level 3

Jane E. Henshaw
Head of Digital Research
Vanguard Center for Investor Research

Bob Stammers, CFA, Moderator
Director, Investor Education
CFA Institute

  • Facebook and Amazon routinely study the attention customers pay to their websites; financial institutions should learn to do the same.
  • In the era of “robo,” what can we learn from the emerging science of digital interactions with our finances?
  • How can neuroscience help us understand the brain mechanisms of attention?

Topical Track: Capital Markets