1:45–2:30 p.m.

No B.S. Branding: Unleash Your Superpowers to Build a Brand That Sells

Curt Mercadante
Curt Mercadante

Anastasia Diakaki, Moderator
Regional Director, EMEA, Professional Learning
CFA Institute

  • Starting with the basics: Who are you? What are your strengths? What are your branding goals?
  • Advice for creating a business brand or creating your own “self-brand” at work
  • Discovering your superpowers and how can you use them to build your brand
  • Using branding tools like LinkedIn and Twitter

Specialty Focus Area: Career Development