14:30–15:15

The Art of Business Influence

Capital Suites 2/3/4 │ Level 3

Mark Jeffries
Author, Keynote Speaker and Former Stockbroker at Merrill Lynch

Michael McMillan, CFA, Moderator
Director, Ethics Education
CFA Institute

  • Discussion of the link between communication excellence and business success
  • Focus on innovative communication, networking, and influence tools designed to accelerate your business success
  • Focus on the three Cs of communication excellence, to the L-WAR (Listen, Watch, Anticipate, and React), and selling without selling to the BRAINS (Bridging, Rationalizing, Asserting, Inspiring, and Negotiating) of influence

Topical Track: Career Development