Presentation with audience Q&A

2:30–2:55 pm ET

Why Your Personal Brand Matters More than Ever

Curt Mercadante
​​Principal
Merc Enterprises, LLC

  • To thrive in the COVID-19 economy, it’s going to be more important than ever to differentiate yourself from your competitors.
  • Right now, people are hungry for solutions and content that will help them navigate the new financial realities.
  • It’s easier than ever for you to become your own media company and share unique, consistent, compelling content.
  • Learn actionable steps for you to create and promote your solutions, ideas, and compelling content to the audiences that matter most.

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11:00–11:45 am ET

The Value of Everything in an Unstable Environment

Aswath Damodaran
Kerschner Family Chair Professor of Finance​
Stern School of Business, New York University

Considering valuation principles in light of the COVID-19 crisis:

  • Valuation first principles have not changed just because of the crisis, but investors have to be willing not only to make estimates about the damage that the crisis will cause to corporate earnings but also to think about what a company will look like in the post-coronavirus economy.
  • If you are tempted to use multiples and pricing because you don’t want to make assumptions in the fact of uncertainty, you will find uncertainty affecting you in different ways, with trailing numbers moving dramatically and multiples becoming either not meaningful or not usable.
  • Difficult times require dynamic models, where forecasts of the past are not anchored in past numbers. In other words, mechanical models (which is what many DCF models have become in practice) will yield strange-looking numbers.
  • Ultimately, crises are crucibles that test investor faith and philosophies, and this crisis will be the acid test for active investing, in general, and value investing, in particular.

Speaker Presentation
Supplemental Material
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